As one of Crew’s long-standing clients, we have come to be trusted with understanding the complexities and challenges faced by this incredible organisation. 

While the business of saving lives may only be evident when an ambulance flies by, the reality is that SA Ambulance Service is made up of over 3,000 employees. With this in mind, we helped shape the new brand strategy, ‘It takes many to save one’. 

The new brand reflects this philosophy by uniting the many roles that makes saving lives possible, visually. Beyond the rebrand, Crew has been wholly responsible for the rollout of collateral, ranging from large strategic documents to full fleet vehicle design, video production and print collateral.