Connekt has been one of South Australia’s most respected and successful property sales agents since the mid-eighties. However, the Connekt management was very aware of the adjustments and evolution of their business over the years to meet the widespread changes in their industry. Therefore, it was decided to instigate an organisational refresh. This led to Connekt taking up residence in a new office, and their staff were enjoying a revitalised culture on the back of new account wins. So, it seemed logical to look at a new brand and marketing strategy.