One of the very first observations we made after meeting Lidums Dental, was the business they were actually in. Yes, they are Prosthodontists, but what they actually provide are life transformations. Crew has provided a brand refresh that now imbues some of the joy that patients are filled with after their procedure.

The brand can be seen in the new TVCs, press and social content, in clinic posters, heard on radio and on their consumer and dentists’ collateral.