Working with our client, SA Ambulance Service, Crew created this campaign to encourage the public stop and think about their injury before automatically calling triple zero.

 One of the strengths of the creative platform was its flexibility – allowing it to be taken across a broad mix of media including television, radio, OOH, print and digital.

 Some months after the campaign ran, South Australia’s paramedics are still seeing a dramatic reduction in the frequency of non-emergency calls.