Kanguru

 


Botanicals with benefits

The story of the Kanguru drink spans almost 20 years. While studying medicine, a young student looked at the ingredients that were going into the world-famous energy drink he’d often consume. He deduced that there wasn’t enough, nor the correct botanicals in the drink, to actually do any good.

Like a bull charging at a red cape, he took up the personal challenge of producing a drink that actually offered benefits. And so, thousands of trials and hundreds of thousands of dollars later, Kanguru went to market.

 Now a prominent eye surgeon, David Kitchen has always pledged that the success of his energy drink was to be passed to his young family. Which is why he developed the Kanguru logo in collaboration with his 3 daughters. The rest of the packaging, branding, promotion, website and marketing has been provided by Crew.

 
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