The point of difference and positioning of Crowd’d is its promise to those looking to raise funds and those looking to invest – that we are all in this together.

The identity was crafted out of a need to stand out in an increasingly saturated world of crowd funding, The resulting identity and tone-of- voice is one of unwavering confidence. Crowd’d is courageous and forthright – qualities which work in many ways. For those wanting to support young businesses, the brand encourages activism in creating products and services that are designed by the people, for the people. And for those seeking to raise funds through the platform, it represents the power of support available thanks to the people behind the business. The result is a brand that instills pride in companies born through Crowd’d, and a sense of achievement for those who play a part in those successes.