Dogs are far more than a mere pet. A guinea pig, a turtle, a rabbit – even a cat – they’re pets. A dog is a member of the family. They are a soul mate, a best mate, and a companion – through good times and bad.

Crew created a campaign that drew on this connection – with pathos, emotion and a dose of unadulterated heartstring tugging.

No matter how naughty they are, we treat them because we love them.

In the second phase of our campaign for BowWow, we illustrate the fact that no matter how well trained, a dog will always be a dog.

Using images and video of what the pesky pooches can get up to, thought we’d captured dogs at their most dastardly. But BowWow’s customers sent in photos that would make even the most devoted dog lover breakdown and cry.